{"title":"SHOP BY BRAND","description":"","products":[{"product_id":"hio-heat-uv-protective-primer-8-5-oz","title":"HIO Heat\/UV Protective Primer 8.5 oz","description":"\u003cp\u003e\u003cstrong\u003eWHAT IT IS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eOur #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. 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\u003cbr\u003e96% say hair looks healthier* \u003cbr\u003e\u003cbr\u003eThe Performance \u003cbr\u003e98% say it created a foundation for products to layer on*** \u003cbr\u003e97% say it absorbs easily into hair* \u003cbr\u003e95% say hair’s easier to style* \u003cbr\u003e\u003cbr\u003e*Consumer testing on 180 women after one use. \u003cbr\u003e**Consumer testing on 179 women after 2 weeks of use. \u003cbr\u003e***Consumer testing on 102 women after 2 weeks of use. \u003cbr\u003e\u003cbr\u003e\n\u003ch4 class=\"product-full__detail-title\"\u003eFORMULATED FOR\u003c\/h4\u003e\nPatterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A) \u003cbr\u003eDiameters: Fine, Medium, Thick \u003cbr\u003eConditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling\u003cbr\u003e\u003cbr\u003e\n\u003ch4 class=\"product-full__detail-title\"\u003eFRAGRANCE\u003c\/h4\u003e\nTake in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.\u003c\/div\u003e\n\u003cdiv class=\"js-product-benefits-v1 product-benefits attached\" data-benefits=\"hydrates, reducefrizz, softens, shine, heatprotection, uv, detangling, colorsafe, oil\"\u003e\n\u003ch5\u003eBENEFITS\u003c\/h5\u003e\n\u003cdiv class=\"js-benefits product-benefits__list\"\u003e\n\u003cdiv class=\"product-benefits__item\"\u003e\n\u003cimg class=\"product-benefits__item-icon\" src=\"https:\/\/m.bumbleandbumble.com\/media\/export\/cms\/products\/benefits\/benefit_hydrates-2.svg\"\u003e\u003cspan class=\"product-benefits__item-label\"\u003ehydrate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-benefits__item\"\u003e\n\u003cimg class=\"product-benefits__item-icon\" src=\"https:\/\/m.bumbleandbumble.com\/media\/export\/cms\/products\/benefits\/benefit_de-frizzes.svg\"\u003e\u003cspan class=\"product-benefits__item-label\"\u003ereduce frizz\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-benefits__item\"\u003e\n\u003cimg 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src=\"https:\/\/m.bumbleandbumble.com\/media\/export\/cms\/products\/benefits\/benefit_oil-infused.svg\"\u003e\u003cspan class=\"product-benefits__item-label\"\u003eoil-infused\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bumble \u0026 Bumble","offers":[{"title":"Default Title","offer_id":44708788732120,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0220\/2328\/files\/IMG-6092.jpg?v=1715272384"},{"product_id":"bb-thickening-plumping-mask-6-7-oz","title":"Bb. 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